Our mission is to produce, with a leading brand, affordable products but with high specifications, taking into account the needs and lifestyles of consumers, to market it all over the world through qualified distribution channels.
Work constantly on developing new and improved products, incorporating the latest advances in technology to meet the changing needs of today's world.
Siera has adopted as its own the highest quality standards of the world. This means we apply strict controls on all internal processes of the Company, controls that we also encourage and demand from our suppliers and distributors around the world.
Siera is committed to environmental care in all its operations with the idea that "being environmentally friendly and succeed in future generations” is a social responsibility. Siera works on continuous improvements of the environment to become a reliable company in Europe and in global societies.
As environmental management is an integral part of our business operations, it is our policy to work on activities aimed at environmental protection and pollution prevention in our business activities both technically and economically possible:
- Taking into account the environmental impact of business activities, we periodically examine the environmental objectives and make the effort to achieve continuous reduction of environmental damage.
- Gather relevant information from the environment and making technical improvements.
- For optimum use of global resources, aim activities for the reduction and separation of waste deposits, saving energy (electricity, gas, water), resources (packaging) and recycling (material, paper).
- Comply with all environmental laws and regulations and establish our own appropriate standards to improve the quality of management.
- Provide environmental training to employees to increase environmental awareness and to engage everybody in this kind of activities.
- Establish environmental management groups, which carry out a review with the purpose of ensuring continuous improvement.